A funder with no stake in the dispute pays the legal bills in exchange for a cut of any win - and a 2023 Supreme Court ruling has left much of the market's paperwork in legal limbo ever since.
By Law Week · 11 Sept 2026
Regulation 
People & Moves 
People & Moves As machines commoditise the mechanics of legal work, trust, brand and named authority become the only differentiators a firm cannot be undercut on.
SASam AllcockFounder & Editor-at-largeAI is collapsing the time it takes to do legal work, and firms that still sell time by the hour are quietly pricing themselves out of their own efficiency.
SASam AllcockFounder & Editor-at-largeThe brochure-and-directory playbook still dominates legal marketing, yet the firms winning the best work have swapped it for something closer to publishing.
